Responsibilities and Duties:
● Set up the client’s email client for full usage
● Upload, segment, and periodically clean lists
● Set up segmentation based off of email list engagement
● Set up email flow construction using available templates and custom ones (HTML knowledge required)
● Set up newsletters, autoresponders, and other automated communications
● Conduct QA of email proofs inclusive of checking of narrative, subject line, Ts and Cs, tracking links, device and email client compatibility among others.
● Do email split-testing as needed
● Take care of all necessary third-party integrations as well as the use of custom codes
● Analyze and interpret email client reports
● Complete quality assurance checks. Communicate with the internal Email Marketing team to effectively execute email campaigns.
● Troubleshoot HTML created by the network, identify and resolve coding issues in a timely-fashion, creating full HTML (with inline CSS) in some cases Qualifications: