Paid Media Strategy & Planning
Develop and execute paid advertising strategies aligned with business and revenue goals.
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Other relevant paid acquisition channels
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New acquisition opportunities
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Plan campaign budgets and acquisition targets
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Forecast performance and identify scaling opportunities
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Align paid media with broader marketing, sales, and brand initiatives
Campaign Setup, Management & Optimization
Build and manage campaigns across:
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Create and optimize campaign structures
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Manage bids, budgets, placements, and targeting
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Optimize campaigns based on performance data
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Scale winning campaigns while maintaining acquisition efficiency
Monitor and improve key metrics including:
Manage and optimize Google Ads campaigns including:
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Advanced campaign features
to continuously improve performance.
Meta, LinkedIn & Multi-Channel Advertising
Build and optimize campaigns across Meta and additional paid channels.
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Develop prospecting and retargeting audiences
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Test different audience segments and creative approaches
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Manage Meta Pixel and platform tracking
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Optimize LinkedIn campaigns for B2B lead generation where applicable
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Identify the strongest acquisition channels and allocate budget accordingly
Conversion Tracking, Analytics & Attribution
Ensure advertising performance is tracked accurately.
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Conversion tracking systems
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Customer acquisition performance
Troubleshoot tracking issues and ensure leadership has reliable performance data.
Reporting & Performance Insights
Prepare clear weekly and monthly reports covering:
Go beyond reporting numbers by providing actionable recommendations around:
Cross-Functional Collaboration
Provide performance-driven feedback to improve:
Stay current with advertising platform changes, algorithms, tools, and best practices.