· Assist in developing and executing social media content plans aligned with brand guidelines and campaign objectives.
· Support in creating monthly content calendars, ensuring all content follows platform best practices.
· Coordinate with creative teams to gather required assets and ensure timely delivery of posts.
· Manage day-to-day publishing across social media channels, ensuring accuracy, consistency, and quality.
· Conduct basic research on trends, competitor activity, and platform updates to support strategy refinement.
· Assist in drafting social briefs for creative teams, ensuring clarity and alignment with campaign needs.
· Review content and provide initial quality checks before publishing.
· Monitor real-time engagement (comments, messages, tags) and escalate key insights or opportunities.
· Track performance metrics across platforms and prepare periodic reports with initial observations.
· Support senior team members in preparing presentations, pitch materials, and social-first campaign recommendations.
· Help identify areas for content improvement and assist in implementing optimizations.
· Ensure all social content remains consistent with brand tone, visual identity, and platform-specific trends.