Website Design & User Experience
• Create wireframes, mockups, and high-fidelity website designs in Figma, Adobe XD, or Sketch
• Translate brand direction and business goals into responsive, user-friendly website layouts
• Design websites optimized for usability, engagement, and conversion performance
• Maintain visual consistency across pages, landing pages, and digital assets
CMS Development & Customization
• Build, update, and maintain websites using platforms such as WordPress, Webflow, Squarespace, or Shopify
• Customize templates and themes using HTML, CSS, and light JavaScript
• Manage plugins, integrations, widgets, forms, and third-party tools
• Ensure websites remain scalable, organized, and easy to maintain
Website Optimization & SEO
• Optimize websites for speed, accessibility, responsiveness, and SEO best practices
• Implement proper metadata, heading structures, alt text, schema markup, and internal linking
• Run performance audits using Google PageSpeed Insights, GTmetrix, Lighthouse, or similar tools
• Improve Core Web Vitals and mobile responsiveness across devices
Testing & Quality Assurance
• Test websites across browsers, screen sizes, and devices to ensure flawless functionality
• Troubleshoot formatting issues, plugin conflicts, responsiveness problems, and broken functionality
• Ensure websites maintain high performance and visual consistency post-launch
• Collaborate with marketing, content, and development teams to align websites with campaigns and business objectives
• Incorporate stakeholder feedback while maintaining strong design integrity and usability standards
• Communicate design decisions clearly and professionally across teams
File Management & Website Maintenance
• Keep website files, assets, and design systems organized and up to date
• Ensure CMS platforms, plugins, and integrations remain updated and secure
• Maintain backups, revisions, and organized documentation for future updates