We’re hiring Avoca’s first dedicated Content Lead to build our content function from the ground up and make Avoca the trusted source for how home services businesses grow and use AI.
You’ll own how Avoca earns attention and gets discovered — from how we show up across Google and AI search to the customer stories, original research, and points of view that shape how the home services market thinks. Your work will help Avoca show up when buyers are actively looking for answers while giving home services leaders a reason to follow, trust, and engage with us before they enter a sales process.
This is a highly hands-on role. You’ll set the strategy and drive content from idea through research, creation, distribution, and measurement. You’ll interview customers and subject-matter experts and turn Avoca’s expertise, data, and customer results into content that’s useful, compelling, and worth people’s attention.
You’ll use AI to increase the speed and scale of the content operation while maintaining a high bar for originality, accuracy, and quality. Above all, you’ll approach content as a growth engine — thinking beyond traffic and engagement to how it creates and captures demand, supports campaigns, and drives qualified pipeline.
You’ll report directly to the Head of Growth and work closely with Product Marketing, Brand, and Sales.