What You’ll DoOwn the TikTok Shop Revenue Engine
Lead affiliate TikTok Shop GMV with direct accountability for topline growth and profitability.
Own the numbers, understand what is driving them, and know exactly what needs to happen next to accelerate growth.
Build and Scale the Affiliate System
Build a large, active creator network capable of producing content at significant volume.
Own:
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Creator recruitment and outreach
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Commission and incentive structures
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Winning concept distribution
The goal is not simply having more affiliates. The goal is building a creator network that consistently produces content, views, and GMV.Scale Winning Content
When a creator finds a winning hook, angle, or format, move quickly.
Build the system that identifies winners, distributes them across creators, tests new variations, and extracts as much GMV as possible from each concept.
A winner should never stay isolated to one creator.
Own Product and SKU Strategy
Understand which products have the strongest TikTok Shop potential and build creator strategy around them.
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Build product-specific creator pushes
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Test different positioning and use cases
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Develop launch strategies for new products
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Double down aggressively when products begin converting
Close the Paid Media Loop
TikTok Shop should also function as a creative testing engine for the broader business.
Identify winning affiliate hooks, angles, concepts, and creatives, then package those learnings for Meta, Google/YouTube, and other paid channels.
The goal is for learnings from TikTok to compound across the entire media mix.
Analyze, Forecast & Report
Own daily and weekly performance reporting across the channel.
You should have clear visibility into:
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Emerging products and creators
Turn that data into clear actions for leadership, inventory planning, product launches, and creator strategy.
Own the Social Commerce Calendar
Build weekly, monthly, and seasonal plans around:
Build Platform Relationships
Work directly with TikTok and other social commerce partners to unlock new programs, promotional opportunities, affiliate initiatives, and platform support.
Cross-Functional Execution
Work closely with ecommerce, creative, paid media, influencer, product, planning, and operations.
This is an operator role. You will be expected to identify opportunities and move quickly to execute them.