• A proven, hands-on track record growing a D2C brand through website, social, and email/newsletter channels — this is not a role for transferable skills only
• Comfortable being directly accountable for revenue growth, not just activity — the budget for this role is a real stretch for the business today, and the founder needs confidence this person can earn it back
• An entrepreneurial, independent problem-solver who can work through most challenges before needing input
• Senior enough to direct other contributors without heavy oversight from the founder
• Genuine enthusiasm for customer connection and brand-building — not just task execution
• Clear, proactive communicator who can report on goals, progress, and results
• Comfortable balancing big-picture strategy with hands-on daily execution in the same day