Build Internal Dashboards & Reporting — Create a reporting layer the entire team can rely on. SaaS metrics (ARR, NDR, GDR, ACV, CAC payback, LTV:CAC, burn multiple, gross margin by product line, cohort retention), sales funnel analytics (pipeline velocity, conversion rates by stage, deal cycle time, win/loss analysis, rep-level performance), and PLG funnel metrics (self-serve signups, activation rates, free-to-paid conversion, credit usage patterns, expansion triggers). Replace manual spreadsheets with dashboards the CEO can check anytime.