The Category Leader – Food Protection, GCK is accountable for setting and leading the category growth agenda across Greater China and Korea. The role integrates category strategy, portfolio choices, innovation, brand building, to unlock sustainable, profitable growth, strengthen consumer relevance, and build long-term category and brand competitiveness.
• Set and lead the category growth strategy: Translate consumer, shopper, customer, and market insights into a clear GCK category vision, strategic priorities, portfolio choices, and market growth plans aligned with business and financial objectives.
• Shape the portfolio and innovation pipeline: Identify priority growth spaces, define category-led innovation and renovation roadmaps, and lead cross-functional commercialization to deliver differentiated propositions on time, on strategy, and against agreed value-creation targets.
• Strengthen brand equity and consumer demand: Build distinctive, insight-led brand engagement and content strategies that sharpen the Food Protection value proposition, create consistent experiences across touchpoints, and increase consumer preference, conversion, and loyalty.
• Drive integrated execution and category leadership: Serve as the central category integrator across markets and functions, aligning resources and investment, enabling timely decisions, building category capability, and tracking performance to accelerate execution and maximize profitable growth across GCK.