• Marketing Systems & Tooling
o Own the marketing systems ecosystem, including core platforms, integrations,
governance and ongoing optimization
o Oversee marketing technology strategy and administration across systems, such as
Salesforce, Marketo, Qualified, Asana, and related reporting, automation and workflow
o Ensure platform health, data flow, system reliability and scalable processes that support
campaign execution, lead management, brand management, lifecycle management, and
o Evaluate new tools and technologies, balancing business needs, scalability, integration
fit and operational complexity
• Reporting, Analytics & Measurement
o Own marketing operations reporting, dashboards and performance measurement across
pipeline, campaign effectiveness, lifecycle performance and operational efficiency
o Build a strong analytical foundation for the organization, including executive dashboards,
KPI frameworks and recurring business reviews
o Partner across Marketing, RevOps and Product/R&D to ensure consistent definitions,
data quality, attribution logic and reporting alignment
o Use data to drive recommendations on performance, investment allocation, process
improvements and strategic decision-making
• Processes & Program Management
o Oversee program management for major cross-functional initiatives, including marketing
operating rhythms, planning cycles, and enterprise-wide dependencies
o Bring structure and discipline to a complex, matrixed organization by clarifying
ownership, decision paths and execution models
• System Migration & Transformation
o Lead system migrations and major operational transformation initiatives, including
requirements, stakeholder alignment, implementation oversight, change management
and adoption, with minimal operational disruption
o Partner with IT, Procurement, Security and business stakeholders to ensure successful
delivery of system changes and integrations
o Serve as key operational partner to marketing leadership, RevOps, Finance, IT and
o Help marketing translate strategic priorities into measurable plans, operating models and
o Ensure strong alignment across business segments, regions and shared services in a
highly matrixed environment
o Build, lead and develop a high-performing Marketing Operations team