Key Responsibilities
Research-Driven Product Design
● Lead industrial design ideation and concept development grounded in consumer insights, VoC data, trend research, and business inputs.
● Translate research findings into product design principles, opportunity areas, and concept direction.
● Ensure design decisions are clearly tied to customer needs, market context, and strategic objectives—not aesthetics alone.
Consumer Insights & VoC Integration
● Analyze VoC feedback, customer data, and usage patterns to identify unmet needs, experience gaps, and opportunity spaces.
● Synthesize qualitative and quantitative research into actionable insights that directly inform product concepts and platform decisions.
● Represent North America consumer behavior and cultural context in early design and planning discussions.
Trend, Market & Business Context
● Conduct focused trend studies related to product form, experience, interaction, lifestyle, and consumer behavior.
● Analyze competitive and business landscape factors to ensure design concepts are differentiated and commercially relevant.
● Use research tools (WGSN, Mintel, Statista, etc.) selectively to support concept justification and strategic alignment.
Product Design Execution & Communication
● Develop form studies, concept alternatives, and experience-led design proposals informed by insight work.
● Create product-related visual materials (concept renderings, diagrams, CMF narratives, presentation graphics) that clearly communicate rationale.
● Present insights, design direction, and concept logic to cross-functional and leadership stakeholders.
Cross-Functional Collaboration
● Partner closely with Product Planning, Research, Engineering, and HQ teams to align design direction with business strategy and technical feasibility.
● Maintain structured documentation of research sources, insights, and design rationale to support continuity and reuse across programs.
● Insight-led concept ideation packages and form studies
● Consumer and VoC insight briefs translated into design implications
● Trend, market, and competitive analysis summaries
● Opportunity frameworks linking research to product direction
● Presentation-ready design storytelling materials