**Performance Objectives (6–12 months)
1.
Build the most trusted and accurate futures knowledge layer (first 90 days → ongoing)**
Establish PFM as the most reliable source of truth for futures prop trading.
Key outcomes:
▸ Deeply research futures prop firms (rules, pricing models, payouts, nuances)
▸ Identify inconsistencies, hidden constraints, and edge cases others miss
▸ Create internal standards for how firms are evaluated and compared
▸ Eliminate inaccuracies, gaps, and low-quality content
Success looks like: PFM becomes the reference point users trust for futures information - not just another comparison site.
**2. Own and elevate all futures content and narrative (first 60–90 days → ongoing)**Turn insights into high-quality, high-impact content across all channels.
Key outcomes:
▸ Own all futures-related content (SEO, social, educational)
▸ Define tone, depth, and quality bar for futures content
▸ Translate complex trading concepts into clear, actionable insights
▸ Improve performance of content through clarity, authority, and differentiation
Success looks like: Content is not generic - it is sharp, trusted, and clearly better than competitors.
**3. Redefine how futures firms are presented and compared on the platform (quarter 1–2)**Move from static comparison to insight-driven product experience.
Key outcomes:
▸ Improve how firms are structured, compared, and displayed on the site
▸ Introduce clearer frameworks, filters, and comparison logic
▸ Identify what actually matters to traders - and reflect that in the product
▸ Work with Product to implement improvements
Success looks like: Users understand differences faster, trust the platform more, and make decisions with confidence.
**4. Drive continuous innovation in data, insights, and presentation (ongoing)**Push the category forward - don’t maintain it.
Key outcomes:
▸ Identify new ways to present data, comparisons, and insights
▸ Experiment with formats (data layers, breakdowns, educational content)
▸ Introduce ideas competitors are not thinking about
▸ Constantly question “is this the best way to show this?”
Success looks like: PFM is ahead of the market in how futures information is structured and consumed.
**5. Take full ownership of the futures category performance (ongoing)**Be accountable for outcomes, not output.
Key outcomes:
▸ Monitor performance of futures category (traffic, engagement, conversions)
▸ Identify gaps and opportunities for growth
▸ Prioritize work based on impact, not activity
▸ Act as the internal authority on everything futures-related
Success looks like: Clear growth in traffic, engagement, and conversion driven by better insights and execution.
**Required Qualifications | Must-have
1.
Domain expertise (non-negotiable)**
▸ Deep understanding of futures trading and/or prop trading ecosystem
▸ Strong grasp of futures firm mechanics: rules, funding models, payouts, restrictions
▸ Ability to spot nuances and edge cases others miss
2. Analytical and research capability▸ Strong ability to break down complex systems and compare them logically
▸ Experience working with structured data, comparisons, or research-heavy environments
▸ High attention to detail and accuracy
3. Content and communication▸ Ability to turn complex insights into clear, high-quality written content
▸ Strong writing skills - clarity, structure, and precision over fluff
▸ Experience creating educational, SEO, or analytical content
4. Product thinking▸ Ability to think beyond content - into how information is structured and presented
▸ Experience working with product teams or influencing product decisions
▸ Understanding of user behavior and decision-making
5. Ownership mindset▸ High ownership - does not wait for direction
▸ Strong judgment: knows what matters and what doesn’t
▸ Comfortable operating in ambiguity and building from scratch