1. Implement key projects & develop extensions to nurture existing platforms
Fuel existing platforms with seasonal packs & long-term innovations.
Support the expansion in new markets with new flavors & pack formats.
2. Lead design development of new strategic innovations
Assess and lead design workstreams aligned with Mother Brands’ strategy.
Make sure most recent guidelines are applied and leverage distinctive assets to build global awareness.
Deep dive into local competition to ensure relevancy of our innovations.
Land strong and future-proof VI, with CI CoE support.
3. Provide overall design support & leadership
Onboard & align key stakeholders (Brands VPs, Market CEOs, BU CEO…).
Socialize within the team and key stakeholders the principles on how to build a winning RTD design system and our WoW.
Bring strategic and creative input (implement processes to smooth design workflow, find the best agencies & implement price matrix, involving Procurement when needed).
Ensure thorough budget follow-up (approx. 510K€).
In more details, your missions are:
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Support the Global Director in shaping the long-term marketing ambition, with a clear portfolio strategy
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Transform consumer and shopper insights into powerful brand range architecture and design systems: both for current and future RTD propositions; both for primary and secondary packaging.
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Ensure global brand consistency of design while being mindful of different regional nuances (both cultural regulatory and legal).
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Support the innovation team: packcepts generation, consumer validation.
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Drive alignment with key stakeholders: Brands, Markets, Crystal.
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Support the development of an RTD Playbook how to win In RTDs.
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Act internally as a key go-to contact for all questions related to design expertise.
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Be the guardian of the RTD portfolio VI strategy – supervising & approving all local workstreams led by local counterparts (Australia, US, etc.) keeping a global overview for optimal global coherence.
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Build strong relationships with Brand owners to ensure smooth projects delivery and awareness of Brands’ updates (brand world restage…)
The role will be partnering closely with external design agencies, internal Operations Team, Business Acceleration, Legal, and Finance, Brand Companies, Regions and Markets.