Write the flagship work. Original point-of-view pieces, industry reports, and long-form essays aimed squarely at CMOs and brand marketing leaders. Fewer, better, more opinionated. You’ll be measured on whether senior buyers engage with and share it, not on publishing volume.
Build a real editorial POV. You’ll develop a small number of defensible arguments — on AI and creative production, creative effectiveness, brand governance at scale, in-housing, the economics of creative — and pursue them across formats and over time until CreativeX is the name attached to them.
Turn proprietary data into arguments. We sit on creative data most of the industry can’t see. You’ll work with our data and product teams to shape it into original research and benchmarks that give our thought leadership evidence behind the opinion. This is the moat — a POV backed by numbers no competitor can publish.
Set the editorial bar for the whole team. Positioning comes from Product Marketing; the words come from you. You’ll be the final quality gate on anything that carries our voice to a senior audience — reports, keynote narratives, executive bylines, the highest-stakes campaign copy.
Design content as a system, not a service desk. Content is a shared capability for Product Marketing, Demand Gen, Field, and Customer Marketing. You’ll own the intake and prioritisation model that makes those requests tractable — clear briefs, a published queue, honest trade-offs — and you’ll direct freelance, agency, and in-house support to deliver the routine production so your own writing time is protected for the work only you can do.