The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, writing compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions.
Responsibilities
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Develop and execute multi-platform B2B social media strategies aligned with brand goals and marketing campaigns.
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Conduct audience, competitor, and trend research to inform content direction.
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Create and manage content calendars, ensuring a cohesive narrative across channels.
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Collaborate with client leads and internal design, animation, and PM teams to support initiatives.
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Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.).
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Conceptualize original content ideas, campaigns, and storytelling angles.
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Ensure all copy reflects brand voice, messaging guidelines, and user intent.
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Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions).
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Present social strategies, campaign recommendations, and performance insights to clients and stakeholders.
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Serve as a trusted advisor on social media trends, platform updates, and best practices.
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Identify emerging trends, cultural moments, and engagement opportunities.
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Track performance metrics in Hootsuite and generate regular reports.
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Analyze insights to refine content strategy, improve engagement, and inform future campaigns.
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Conduct A/B tests on copy, hooks, CTAs, and posting times.
Requirements
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B2B experience required.
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5+ years of experience in social media strategy, content creation, or digital marketing.
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Strong writing and storytelling skills with a portfolio of social content or campaign copy.
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Experience presenting social media strategies and performance results to clients and executive stakeholders.
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Proficiency with major social platforms, publishing tools, and analytics dashboards.
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Strong understanding of social media KPIs, attribution, and reporting methodologies.
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Experience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker).
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Understanding of SEO principles, creator trends, and social media best practices.
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Ability to manage multiple projects, meet deadlines, and adapt quickly to changing priorities.
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Ability to travel to Stamford, CT to meet with client as needed.
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Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.