LEGO MEA is one of six business units within the CEEMEA Market Group. With strengthening market presence, the MEA BU is on a growth trajectory. To keep pace with a fast-growing business and organization, we’re seeking talented people to help secure long-term growth and success in the region. The MEA BU operates from Dubai and Johannesburg and is structured by geography and function. Core functions include channel teams (LEGO Branded Channel, eCommerce, Brick & Mortar, and Wholesalers & Distributors), Commercial Development, Marketing, Operations, People, Places & Culture, Analytics & Insights, and Finance.
As this role sits within the LEGO Branded channel it is important from both the overall consumer sales growth of the LEGO Brand in South Africa, as well as driving brand love. The LEGO Certified Store channel is critical for both recruitment of both kids and adults into the brand, as well as delivering the highest possible consumer experience within the stores and online website.