Functional & Leadership Responsibilities
· Execute customer-specific activation plans.
· Coordinate POSM, visibility, agency execution, in-store mechanics, innovation launch support and promotional activity requirements.
· Partner with Key Accounts Sales Executive and Sales Operations.
· Track activation quality, promotional compliance, visibility, customer feedback and sell-out impact.
· Support M&E and learning loops.
· Ensure activation spending, claims, agency management and materials deployment follow guardrails.
· Orchestrate Commercial Planning, Customer Marketing, Key Accounts, agencies, distributors and customer teams.