Own commercial strategy and outcomes. Define growth ambition, profitability targets, commercial priorities, and the execution roadmap for a major business area.
Make key commercial choices. Shape ICP, segmentation, positioning, value proposition, pricing, packaging, channels, and customer lifecycle.
Build repeatable growth loops. Improve acquisition, activation, conversion, retention, expansion, and win-back through disciplined experimentation.
Lead revenue generation. Build or scale the right commercial motion — product-led, sales-assisted, partner-led, account-based, lifecycle-driven, or hybrid.
Partner closely with Product. Work with a senior product counterpart on roadmap implications, monetization priorities, and business-critical product choices.
Establish performance discipline. Define KPIs, forecasting, dashboards, review rituals, and accountability mechanisms.
Build strong teams. Hire, coach, and raise the bar for commercial talent while creating clear ownership and leadership capacity.
Manage complexity. Anticipate regulatory, operational, data, partner, and compliance risks and create practical guardrails.