LemFi is building the financial platform for immigrants: borderless accounts, remittances, savings, credit, and eSIMs across ~21 countries. Our users are real people building lives across borders, and performance marketing is the engine that finds them first. Reporting to the CMO, the Head of Performance Marketing owns our global paid acquisition strategy across every corridor we run, from UK-to-Nigeria to Canada-to-India, and is accountable for translating media spend into transacting, retained users.
This role balances high-level strategic ownership with hands-on execution. You will lead, mentor, and advocate for an experienced, highly autonomous international team running our international corridors—while remaining hands-on to directly manage global campaigns on core channels like Google, ASA, and programmatic platforms.
This role requires taking full strategic authority back from top-down leadership, driving company-level visibility for a team that delivers over 45% of user acquisition, and building our critical data and attribution infrastructure from the ground up. If you want to manage spreadsheets, this isn’t for you. If you want to champion an exceptional team and build the acquisition machine for a category-defining fintech, keep reading.