Packaging Design & Creative Development
• Support and guide the creative execution of packaging design projects across assigned brands and product categories, ensuring alignment with brand guidelines, consumer insights, and business objectives.
• Conceptualize and develop packaging design solutions for new product launches, renovations, line extensions, and promotional initiatives within defined project scopes.
• Create visually compelling packaging that effectively communicates product benefits, enhances shelf presence, and supports consumer decision-making.
• Translate brand strategy and marketing objectives into practical packaging design systems, layouts, and visual assets.
• Help evolve and refine existing packaging design systems to maintain relevance, differentiation, and consistency across the portfolio.
• Deliver high-quality creative work while balancing brand, commercial, technical, regulatory, and production requirements.
Packaging Production & Artwork Development
• Prepare, adapt, and review production-ready packaging artwork across a variety of formats and substrates.
• Ensure assigned packaging files comply with brand standards, regulatory requirements, and print production specifications.
• Partner with packaging engineers, printers, pre-press partners, and production suppliers to support accurate execution from concept through final production.
• Support packaging updates, product renovations, claims changes, and other artwork revisions as needed.
• Organize working files, templates, and packaging assets to support clear handoff, consistency, and efficient project execution.
Collaboration & Cross-Functional Partnership
• Work closely with Brand Marketing, Product Development, Packaging Engineering, Regulatory Affairs, Labeling, and Commercial teams to deliver effective packaging solutions.
• Collaborate with internal stakeholders to understand project objectives, consumer needs, timing, and category dynamics.
• Incorporate consumer insights, market trends, and competitive references into packaging concepts and design recommendations where appropriate.
• Provide art direction or creative guidance for supporting visual assets, including photography, illustration, renders, and graphics, ensuring alignment with brand identity.
• Engage effectively with external agencies, printers, pre-press partners, and suppliers to support successful project delivery.
Innovation & Continuous Improvement
• Stay current with packaging design trends, materials, printing technologies, and sustainability best practices.
• Identify opportunities to enhance packaging effectiveness, improve consumer engagement, and strengthen brand differentiation.
• Offer ideas and recommendations that support innovation, efficiency, and creative excellence across assigned packaging projects.
• Evaluate packaging solutions against established project objectives and brand requirements.
• Provide additional project-related design support as requested