Watches & Fine Jewelry High-End Manager (Shanghai / Beijing)
LocationShanghai
Work modeon-site
Typefull-time
DepartmentSales
Company size10,000+ people
First seen1w ago
Last seen2d ago
About the role
The High-End Manager is responsible for building a sustainable High-End Business (HEB) ecosystem within the boutique by:
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Developing and expanding a strong pipeline of High-End (HE) clients;
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Elevating the High-End selling capabilities of the boutique team;
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Driving long-term business growth beyond transactional sales.
This role acts as the in-boutique HEB leader and subject matter expert, partnering with Head of Boutique (HOB) to strengthen the boutique’s positioning in HE categories (HH, HJ, HJW and SR).
KEY RESPONSIBILITIES
1. High-End Clients Development & Pipeline Management
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Build and manage a structured HE client pipeline, including: UHNW key clients, potential upgrade clients, new acquisition targets;
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Define and drive client roadmap plans (12-month engagement strategy per key client);
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Lead HE client acquisition through networking with Fashion /Mall /client referrals and external partnerships;
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Monitor and optimize HE client conversion, retention and upgrade rates;
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Partner with boutique team to activate and convert VIP client database;
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Share client pipeline visibility and insights with HE Business Manager to support broader business planning.
2. Team Capability Development & Coaching
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Drive a HE selling culture within the boutique;
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Implement structured coaching routines: weekly case review (Wins & Misses); pre-event preparation and role play; on-floor coaching before client appointments;
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Establish HE KPIs: increase number of team members engaging in HE selling, encourage cross-category selling and styling;
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Promote try-on culture to enhance creation familiarity and confidence;
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Identify and develop HE talents and successors.
3. High-End Business Development
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Drive achievement of boutique HE sales targets through: pipeline conversion; client engagement strategies;
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Focus on quality of sales, including: average transaction value; Bespoke/ Special Order opportunities; cross-category selling;
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Ensure sustainable growth rather than short-term transactions.
4. Boutique Partnership & Governance
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Act as strategic partner to HOB on HEB priorities;
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Align on client strategy, event planning and resource allocation;
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Collaborate with Fashion team to leverage and convert VIP clients;
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Work in close partnership with HE Business Manager to align boutique HE strategy and priorities, contribute boutique insights on clients/ product needs;
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Support national/ regional/ international events;
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Contribute to a strong collaborative and performance-driven boutique environment.