· Builds short- and mid-term vision for the Surgical franchise
· Delivers the full commercial plan including new product launches, to relevant internal and external stakeholders
Go-to-market and sales execution
· Leads the design and implementation of the go-to-market model for Surgical
· Manages day-to-day activities of field force including target setting, territory mapping, segmentation & targeting, rep productivity, etc.
· Builds strong relationships with key opinion leaders by understanding customer needs and applying strong business acumen.
· Builds trust-based relationships with surgeons, procurement teams, hospital stakeholders, and/or distributors to support Alcon’s market position and reputation. Represents Alcon appropriately in local industry associations.
· Leverages sales enablement tools, CRM systems (i.e. Salesforce) & data analytics to support performance management and reporting
· Manages public tenders and private offers through careful planning, execution and communication to relevant stakeholders
· Creates & executes commercial models & deals designed to drive profitable revenue growth for the Surgical Franchise
· Leads & executes product demonstrations & sampling programs together with the field force to drive new product adoption
Commercial organization leadership
· Leads Surgical Franchise on all people management issues, including hiring, retention, engagement & development processes and succession pipeline
· Provides coaching to team members through joint field visits to build capabilities and accelerate professional growth
· Creates and leads a high-performing, collaborative team through training, coaching, and effective allocation of field force resources.
· Sets the tone of a culture of integrity and ensures legal and ethical conduct, corporate compliance, and adherence to company guidelines and procedures
· Executes marketing plans and programs in alignment with Marketing function
· Gathers insights on competitor activities to feed into the broader team for better planning and competitive response
Cross-functional franchise partnership
· Establishes a constructive working culture ofcollaboration with all Enabling Functions
· Removes barriers to execution through open feedback and problem solving