• Build Zipline’s partner marketing strategy, operating model, and playbooks to scale partnerships across markets and partner types.
• Own the marketing relationship with strategic partners, developing joint marketing plans that support partner objectives and Zipline’s growth priorities.
• Lead integrated co-marketing campaigns that drive customer acquisition, support market launches, and create measurable value for both Zipline and our partners.
• Turn partner-owned channels, audiences, and resources into scalable acquisition and awareness programs.
• Establish how partnership opportunities are evaluated, prioritized, and measured based on business impact, audience reach, partner value, and execution capacity.
• Create repeatable planning, measurement, and reporting processes that improve the effectiveness of partner marketing over time.
• Identify new partnership opportunities that expand Zipline’s reach and create new customer acquisition channels.