Operational efficiency analysis and delivery
Assess how work is performed across each function and evaluate it against what comparable businesses in the advertising technology sector operate with. Where the gap is material, build the case and execute the change. Four levers: automation and AI deployment, workforce geography optimization, vendor consolidation, and process elimination. Every recommendation is costed, timed, risk-rated, and assigned a named owner. Every realized outcome is validated independently by Finance.
Workforce structure and labor optimization
Identify where functions are staffed above the level required to produce their output, where work is being performed at a cost premium that an alternative model would reduce, and where automation or AI has created the conditions for a structural change. Develop the recommendation with a complete financial case. The decision and execution belong to People Operations and line leadership; the analysis, the business case, and the follow-through belong here.
Vendor and systems rationalization
The company carries a large and partially redundant portfolio of third-party systems and vendor relationships. Bring it to an actionable state: named owners, contract terms, renewal timelines, total cost of ownership, and category consolidation opportunities. Identify where the company is paying for redundancy, where vendor leverage exists, and where substitution or elimination is the better path.
Capital efficiency benchmarking
Define what operational efficiency parity looks like against comparable advertising technology companies, by function and at the company level. Build a prioritized plan to close the gap. Track it against fully-loaded cost rather than headcount, since headcount is a poor proxy for the decisions that actually move cost.
Identifying an opportunity is not a deliverable. The gap between what was identified and what was realized is tracked quarterly, by function, and reported to leadership. Savings are not credited until Finance attests to them. The role owns that path end to end.