Gray Swan is on a mission to empower the world to use AI safely and securely. We evaluate AI models for the leading frontier labs along with building real-time threat detection and adaptive adversarial red teaming agents for teams deploying AI.
We’re a team of approximately 50 people, well-funded, growing quickly. Our work directly influences how the world deploys AI agents and systems at scale…
Learn more about how we work.
The Role
The Head of Growth & Demand Generation owns Gray Swan’s pipeline generation strategy. This is a revenue-critical leadership role responsible for building and scaling a repeatable demand engine that consistently generates high-quality, sales-accepted pipeline.
You’ll partner closely with Sales, Product, and company leadership to define our demand strategy, identify the highest-impact digital growth opportunities, and execute programs that accelerate revenue. As an early marketing leader, you’ll have the opportunity to shape both the function and the company’s long-term growth strategy.
This role includes a variable compensation component tied directly to qualified pipeline generation, aligning marketing performance with measurable business outcomes.
What You’ll Do
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Build and scale a multi-channel demand generation engine across outbound, inbound, ABM, paid media, partnerships, content, events, and growth experiments.
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Own quarterly and annual pipeline gen targets aligned with company revenue goals.
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Define our targeted segmentation strategy and channel mix to maximize pipeline creation and conversion.
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Partner closely with Sales leadership to improve lead quality, qualification, conversion rates, and overall pipeline efficiency.
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Own marketing performance, including budget allocation, attribution, ROI, funnel conversion, and experimentation across every stage of the lead journey.
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Collaborate with Product, GTM Operations, and executive leadership to continuously refine and develop high-converting generation campaigns to explode revenue growth.
Who You Are
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5+ years of experience in B2B SaaS, Cyber Security or AI Security marketing, with a strong focus on demand generation, growth marketing, or revenue marketing.
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Proven track record of building and scaling pipeline generation programs within a high-growth startup environment.
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Experience developing integrated demand generation strategies across inbound, outbound, ABM, paid acquisition, partnerships, and events.
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Strong understanding of marketing analytics, attribution, funnel optimization, and performance measurement.
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Experience with modern marketing and sales technology (we currently use HubSpot), along with a data-driven approach to experimentation and optimization.
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Comfortable operating as both a strategic leader and a hands-on builder in a fast-moving environment.
If you don’t meet 100% of these qualifications, we still encourage you to apply. We care more about your ability to create impact than checking every box.
You’ll Thrive Here If You Are
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Obsessed with building predictable, repeatable pipelines — not just generating marketing activity.
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Experience using AI tools/automation as force multipliers to move faster, work smarter.
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Highly analytical, naturally curious, and constantly testing new ideas to improve performance.
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Comfortable owning ambitious growth goals and being measured by business outcomes.
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Equally energized by developing strategy and rolling up your sleeves to execute.
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Motivated by building something from the ground up and helping define the next phase of Gray Swan’s growth.
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Ownership, high accountability - end to end campaigns
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Self Starter
What We Offer:
We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data.
Compensation: $170,000 - $250,000 plus performance based bonus and meaningful equity package
Benefits:
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401k with up to 4% matching
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28 days annual leave (vacation + holidays)
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Health, dental, and vision coverage
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Catered lunches (Pittsburgh office)
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Flexible work arrangements
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Visa sponsorship available for exceptional candidates
Typical Interview Process
🔎 Application review. We read everything; we’ll respond within 10 days.
🗣 Recruiter Screen. We learn about you; you learn about us.
🧑💻 Technical interview or Hiring Manager Interview.
💻 Role related assesment
🗣 Experience & culture interview
😇 Reference checks. We’ll reach out to 3-5 references that you provide.
📃 Offer. If it’s mutual, we move fast.
How to Apply
Submit your resume, link to your portfolio, and answer the questions on the application.