B2B Marketing & Communications Strategy
Lead the development and execution of integrated B2B marketing and communication strategies aligned to enterprise business goals in collaboration with the central corporate communication team. Build clear positioning and messaging for JioStar’s platform capabilities, solutions, and partnerships.
Brand Positioning & Thought Leadership
Drive thought leadership initiatives across industry platforms, media, and client ecosystems. Develop content including whitepapers, case studies, leadership articles, presentations, and market narratives that strengthen JioStar’s positioning in the enterprise and platform ecosystem.
PR & External Communications
Lead external communication efforts including media engagement, leadership profiling, partner announcements, and industry visibility initiatives. Build strong relationships with media, analysts, and relevant industry stakeholders.
Client & Partner Storytelling
Translate platform capabilities, client success stories, partnerships, and experience testimonials into compelling narratives and communication assets that support commercial conversations and business growth.
Events, Roadshows & Industry Engagement
Conceptualise and drive participation across industry events, leadership forums, roadshows, and partner engagements. Create impactful communication and engagement programs to strengthen enterprise relationships and market presence.
Sales & Business Enablement
Partner closely with Sales, Business Development, and Pre Sales teams to develop pitch narratives, marketing collateral, presentations, case studies, and communication assets that support client acquisition and revenue growth.
Go-to-Market Communications
Support new business launches, market expansion initiatives, and strategic partnerships through targeted communication and integrated marketing programs.
Cross-functional Collaboration
Work closely with teams across business, product, content, revenue, corporate communication, PR, and leadership to ensure consistency in messaging and alignment across all external communication initiatives.
Track the effectiveness of communication initiatives across campaigns, PR, events, and stakeholder engagement. Use insights and market feedback to continuously refine communication strategies and improve impact.