• Build and maintain pre-appointment SMS and email campaigns, including audience logic, timing, sequencing, and content assembly.
• Configure test and control group assignment according to approved experimental designs, including audience splits, randomization, and holdout groups.
• Maintain suppression and exclusion rules so that overlapping campaigns do not compromise test populations or test validity.
• Perform quality assurance prior to every launch, including seed testing, rendering checks across devices and email clients, link validation, personalization verification, and message formatting.
• Monitor and manage deliverability across SMS and email, including carrier registration, domain authentication, sender reputation, and bounce and complaint rates.
• Track and report delivery performance, distinguishing messages sent from messages successfully delivered.
• Maintain the campaign calendar to prevent conflicts between concurrent tests and routine patient communications.
• Maintain the flow of data between scheduling systems, the messaging platform, and reporting, so that delivery and response data are available for analysis.
• Process opt-outs and consent changes accurately and within required timeframes.
• Ensure all outbound patient communications comply with applicable regulations and organizational policy.
• Document campaign configurations, testing procedures, and operational processes.
• Partner with the Marketing Science Lead and Patient Engagement Analyst to support test design and results reporting.