Create High-Performing Ads
•
Produce high-volume video and static ads for Meta and other paid social platforms.
•
Transform UGC, raw footage, product B-roll, AI-generated assets, and creative briefs into compelling advertising.
•
Develop multiple creative variations to test different hooks, angles, messaging, visuals, and formats.
•
Create ads that feel native to the platform while maintaining a high standard of production quality.
Build Strong Hooks and Retention
The first few seconds of an ad are critical. You will create attention-grabbing openings designed to stop the scroll and keep viewers engaged.
•
Strong visual and audio hooks
•
Punch-ins and dynamic cuts
•
Retention-focused transitions
•
Visual and audio techniques that maintain attention
You will use your editing and motion design skills to strengthen the performance of every creative.
Responsibilities include:
•
Dynamic typography and captions
•
Product cutouts and screen replacements
•
Sound effects, music, risers, impacts, and transitions
•
AI-generated voiceovers and audio
Every creative decision should serve a purpose: attention, retention, or conversion.
Think Like a Performance Marketer
This role requires more than strong editing skills. You should be comfortable using performance data to understand why creative succeeds or fails.
You will analyse metrics such as:
When an ad underperforms, you should be able to identify the likely creative issue and determine what needs to change.
•
Is the visual failing to capture attention?
You will use these insights to create stronger iterations and improve performance.
Creative Research and Competitive Analysis
You will regularly research successful advertising creative across:
•
Emerging creative formats and trends
You should be able to identify new hooks, editing styles, formats, pattern interrupts, UGC approaches, and other creative opportunities before they become saturated.
AI is an important part of the creative workflow. You will use AI tools to increase production speed, creative variety, and testing capacity.
Experience with AI tools for the following is highly valued: