· Identify potential Brand Ambassadors at Purdue
· Recruit, interview and onboard all Brand Ambassadors
· Manage recruiting follow ups and onboarding process in HubSpot
· Administer Ambassador contracts
· Build relationships and coordinate communication with Brand Ambassadors
· Monitor engagement via Brand Ambassador Platform to ensure goals are being met
· Plan and execute engaging and exciting monthly events
· Plan and implement community engagement strategies with university organizations and local businesses
· Write, create and distribute monthly newsletter using Canva templates and HubSpot’s email tool
· Nurture ambassador and affiliate relationships, engaging regularly both in-person and virtually through text messaging and social media
· Represent and continue to build the brand of the property
· Provide creative and unique ideas for property merchandise
· Assist Social Media Director in planning and coordination of lifestyle photoshoots