Be responsible for P&L and budgets for own brands.
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Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
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Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
Specific Accountabillity
Numerical Objective:
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Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
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Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
Marketing:
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Develop brand specific marketing calendar.
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Conceptualize, plan, and ensure timely implementation of launches, promotions and brand
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specific animations, consumer events.
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Develop and provide marketing collaterals (i.e., POS displays etc).
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Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
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Devise customer retention programs and CRM brand-specific activities to drive brand sales.
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Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
Inventory:
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Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
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Stock forecasting on new and existing products (including GWPs) of brand responsible.
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Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
Distribution:
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Work with sales team to provide support to garner entry into alternative distribution channels.
PR:
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Develop strong and good working relationship with the media journalists
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Conceptualize, plan and implementation of PR launches.
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Conceptualization and implementation of PR kits, releases etc.
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Compilation and valorization of press coverage by brand – especially on key launches and animations.
Division Management:
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Provide leadership, guidance and direction for team members towards building and
strengthening internal department structure.
Others:
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Able to react to change productively and handle other essential tasks as assigned.
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To have a strong and good working relationship with the principals.
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To have a strong and good working relationship local internal team and regional team
Requirements
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Female or Male, age over 30 years old / Thai nationality
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Marketing or Sales experience in beauty industry will be an added advantage
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Strong presentation and communication skills
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Marketing type, initiative, dynamic, highly committed and result-oriented
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Experience in marketing budget planning and P&L analytical
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Pleasant and Mature personality, well organized and hardworking style
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Good at problem solving, quick to respond and able to work outside when needs
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Excellent, proven interpersonal, verbal and written communications skills
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Excellent computer literacy in MS-Office (Word, Excel, Power Point)
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Fluent in English language skill
Education Level:
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Bachelor Degree or Higher in Marketing, or related field
Specific Training/ Skills/ Knowledge Required:
e.g. people management, computer literacy, retail know-how, marketing techniques, etc.
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Marketing principle
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Brand Management
General Temperament:
e.g. numerate, literate, verbal communication, conceptual, etc.
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Open Communication
Nice to have
Preferred Background Experience:
e.g. 2-3 yrs in the beauty industry.
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Require at least 3 yrs. experience in product/brand management, at least 2 yr. of which at management level
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Retail background or have worked in companies with retail counters in department stores will be an advantage
Benefits
AL , PH , Provident Fund, Group Insurance ,and Dental claims