Partner with the VP Marketing to develop and execute ChartHop’s demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements to maximize pipeline growth and marketing efficiency.
Lead Integrated Campaigns
Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. Campaigns may include product launches, thought leadership, customer stories, industry trends, competitive initiatives, and seasonal programs.
Manage Paid & Owned Channels
Own strategy and performance across key demand generation channels, including:
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Referral and advocacy programs
Continuously optimize channel mix and investment to improve performance and return on investment.
Grow Account-Based Marketing
Develop and scale account-based marketing programs that deepen engagement with target accounts, support account progression, and generate qualified opportunities.
Own the website as a demand generation engine by improving visitor engagement and conversion. This includes landing page strategy, conversion rate optimization, A/B testing, user journey improvements, and ongoing experimentation.
Develop and execute virtual and in-person programs—including webinars, executive roundtables, conferences, and customer events—that generate pipeline, strengthen customer relationships, and reinforce ChartHop’s market leadership.
Working closely with Marketing Operations, you’ll use data, experimentation, and continuous optimization to improve campaign performance, maximize marketing efficiency, and accelerate pipeline growth. You’ll regularly test messaging, audiences, channels, offers, and new approaches—including AI-enabled workflows—to uncover opportunities for growth.
Collaborate Across the Business
Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to ensure campaigns are aligned, execution is coordinated, and marketing is contributing meaningfully to company objectives.