The client is looking for a graphic designer to serve as their production design partner. This role is the hands-on execution layer of their marketing design output — taking brand assets, illustrations, and briefs from their internal team and turning them into finished, production-ready deliverables across packaging, venue, digital, and trade channels.
Their in-house illustrator is moving into a purely illustrative role focused on original artwork for labels, campaigns, and brand world-building. The outsourced designer will work downstream — receiving his illustrations and composing them into the final assets described below.
Briefs, assets, and feedback will be managed through Airtable and Google Drive. We move quickly and expect a partner who can match their pace without sacrificing quality.
RESPONSIBILITIES:
1.
Label Design & Packaging Artwork
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Build print-ready beer labels using supplied illustrations, composing them with brand typography (Futura Now Headline / Text), legal and compliance copy (standard drinks, allergens, barcode/UPC), and production specifications.
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Manage print production files — bleeds, die lines, substrate considerations, Pantone-to-process colour management. Packaging artwork across cans, bottles, cartons, and shipper boxes.
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Must understand or quickly learn Australian alcohol labelling regulatory requirements.
2.
Venue Templates & Print Collateral
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Design and maintain a templated system across six venues for weekly specials boards, seasonal menus, A-frames, table talkers, posters, window decals, and other in-venue print assets.
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Templates must be venue-staff-friendly (Canva-based editable templates preferred) while remaining firmly on-brand.
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Account for venue-specific variations — a 600-seat beer hall has different signage needs to a neighbourhood taphouse. Festival and event-specific print — banners, flags, booth graphics, merchandise mockups.
3.
EDM Design & Build (Consumer + Trade)
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Design and compile email campaigns in Klaviyo for both consumer-facing communications (new releases, venue promotions, loyalty program) and trade-facing sends (new product sell sheets, seasonal range announcements, key account updates).
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Must be able to build responsive HTML email templates, not just deliver flat design comps.
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Understanding of email rendering quirks across major clients (Outlook, Gmail, Apple Mail). Work alongside Sarah (Digital/CRM) on audience segmentation, campaign scheduling, and template libraries.
4.
Website Updates & Schema
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Front-end website content updates — page builds, image and asset swaps, landing pages for campaigns or new venue launches (e.g. Bootleg Brewery 2026).
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Implement and maintain structured data / schema markup (JSON-LD) for products, venues, events, and organisation data to support SEO performance.
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Basic CMS proficiency, responsive design awareness, and web accessibility fundamentals. Coordinate with Sarah on Google Business Profile alignment and digital consistency.
5.
Trade Pitch Decks
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Build and maintain trade presentation decks using the existing pitch deck template.
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Update with current range information, venue data, social proof, and sustainability credentials.
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Decks must be visually compelling and land with national retail buyers, independent bottle shops, on-premise groups, and distributor partners.
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PowerPoint and/or Canva proficiency required — ability to work within their existing green-palette internal communications style.
6.
Ad Hoc Design — Ingredient Cards, Festival Assets & More
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Rapid-turnaround design for one-off and seasonal needs: ingredient specification cards for trade events, festival booth design and signage, collaboration beer co-branded assets, Beer-Ducation session materials, and merchandise artwork.
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Comfort with high volume, quick pivots, and concurrent briefs is essential. Ability to self-manage a queue of requests via Airtable-based asset request system.
Requirements
Technical Requirements
Must-Have
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Adobe Creative Suite proficiency — InDesign (critical for label and print production), Illustrator, Photoshop
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Canva — building editable templates that non-designers (venue staff) can update independently
Basic HTML/CSS for email builds and website content updates
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File management discipline — working within shared Google Drive structures and Airtable asset tracking
Highly Desirable
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3D animation and rendering — product visualisation, can/bottle mockups, venue fly-throughs, social content assets
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AI design tools — Midjourney, Adobe Firefly, Runway, or similar for concept generation, texture work, and production acceleration
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Motion graphics (After Effects or equivalent) for social and digital ad assets
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Figma for web/UI design and prototyping
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Experience working with Airtable as a project management / brief intake system
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Klaviyo or equivalent email service provider — hands-on HTML email template building
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Understanding of web schema / structured data markup (JSON-LD)
How You Work Together
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Briefs are issued through Airtable (Marketing Tasks table) with assets and references attached via Google Drive links
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Illustrations and brand assets are supplied as layered source files — you compose, you don’t illustrate
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Feedback is direct and fast — typically from Hamish or Liam, sometimes same-day turnaround is needed
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They value initiative — if something looks off-brand or a brief is missing detail, flag it rather than guessing
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Brand guidelines (typography, colour, graphic assets, logo usage) are documented and will be shared at onboarding
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They expect the partner to become fluent in their brand system quickly and operate with minimal hand-holding after the ramp-up period
Brand & Cultural Fit
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Understands craft beer culture and can work authentically within it — not just applying a template aesthetic
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Comfortable with a brand voice that is irreverent, raw, and anti-corporate — design output should never feel like it came from a big agency
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Aligned with sustainability values — the client’s brand is a certified sustainable and carbon neutral operation; the design partner should genuinely care about this, not just design around it
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Thrives across the full spectrum — from a festival A-frame to a national trade deck in the same week
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Reliable, communicative, and able to manage their own workload against the priorities
Portfolio Should Demonstrate
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Packaging design (ideally FMCG, beverage, or food)
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Multi-venue or multi-location template systems
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Email marketing design and build (not just flat mockups)
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Presentation and pitch deck design
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Print production files with correct specs and supplier-ready output
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Bonus: 3D renders, motion graphics, or AI-augmented design workflows
Next Steps
If this brief aligns with your capabilities and you’re interested:
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A portfolio or case study deck showcasing relevant work across the scope areas above