Our client is a character-driven comedy brand whose humor sits between cute, chaotic, relatable, and slightly unhinged. Its comedy is adult-first without relying on crude or edgy humor for its own sake, exploring themes such as anxiety, friendship chaos, bad decisions, adulting, social batteries, relationships, tiny victories, and the absurdity of everyday life.
The brand has an established universe of plush animal characters with existing personalities, relationships, and a defined world.