The Experience We Require
4–7 Years of Hands-On Campaign Management Across Major Walled Garden Platforms
You have managed live advertising campaigns across Google, Meta, and at least one of TikTok, Snap, or Pinterest — actively, at a practitioner level, over a sustained period. You understand these platforms with the depth that comes from daily operation, not from certification programmes or strategic oversight. Your knowledge of how each platform behaves in practice — including where it is inconsistent with its own documentation — is a core asset you bring to this role.
Grounded Understanding of the US Advertising Market
Your experience is rooted in the context of US-based advertisers and the agencies that serve them. You understand how the US market approaches digital advertising — the priorities, the conventions, the performance standards, and the competitive dynamics that shape how campaigns are built and evaluated. This market fluency is as important as your platform fluency.
Deep Familiarity with Agency Operational Workflows
You have worked within or in close partnership with agencies managing campaigns on behalf of advertisers, and you understand the operational workflows this involves — how accounts are structured, how work is divided across teams, how reporting and optimisation processes are run, and what the platform-level conventions are that experienced agency practitioners rely on. You understand not just what agencies do, but how and why they do it.
A Practitioner’s Understanding of What Makes Platforms Work
Beyond executing campaigns, you have developed genuine intuition for why things work the way they do on each platform — what drives performance, what creates friction, where automation helps and where it introduces risk, and what the experience of managing campaigns at scale on native platforms reveals that a first-time user would never see. You bring this understanding as a form of institutional knowledge, not as a checklist of tactics.
Comfort Working Within a Product and Engineering Environment
This role is embedded in a product organisation. You will participate in feature design discussions, translate operational knowledge into structured product requirements, and work iteratively with engineers who may have limited advertising domain knowledge. You communicate precisely, document clearly, and are genuinely motivated by the prospect of making your expertise programmable and scalable through a product.
Intellectual Curiosity and a Builder’s Orientation
You are drawn to this role not because it is a media buying position, but because it is an opportunity to use media buying expertise to build something consequential. You follow platform changes with genuine interest, you form strong views on what good looks like, and you are motivated by the idea of encoding those views into a product that serves a much larger audience than any individual practitioner could reach directly.