Social Content Creation & Graphic Design-
• Serve as a key creative resource for organic social, developing engaging, platform-native content that brings the brand, product stories, campaigns, and cultural moments to life.
• Concept, design, and produce paid and organic social content across platforms and formats, including static posts, carousels, Stories, Reels, short-form video, animations, and other emerging social formats.
• Edit video for social, including selecting clips, pacing, transitions, music/audio, text overlays, graphics, and other elements that increase engagement and strengthen storytelling.
Creative & Asset Management
• Maintain strong graphic design standards while working quickly and efficiently within the pace of social media.
• Stay knowledgeable about all product styles and features to effectively communicate marketing messages.
• Collaborate with eCommerce, Product and Marketing to understand key product stories, styles, and business-driving looks.
• Support the social content calendar by ensuring creative deliverables are developed, reviewed, approved, and available for timely activation.
• Ensure all designs and social content align with brand standards while continuing to explore fresh, relevant ways for the brand to show up socially.
• Support broader Creative Team needs, including digital marketing assets, presentations, campaign extensions, retail marketing, sales materials, and other graphic design projects as needed.
• Retouch (masking, color changes, shadow work, etc.), edit, and process digital images for use across print and digital platforms, maintaining accuracy and efficiency throughout the postproduction workflow when needed.
• Organize, manage, and archive digital assets, tracking through the workflow process and maintaining strategic naming conventions.
• Providing general support to the marketing team and related projects including tradeshows, photoshoot preparation, retail marketing, and sales meetings.