As the Strategy & Operations Manager -Scaled Adoption at Docusign, you will serve as a strategic business partner to the Scaled Adoption motion, driving operational excellence through data, reporting, and actionable insights focused on improving adoption and on-going usage of our products via our scaled engagement levers. You will play a pivotal role in enabling scalable, digital engagement strategies by delivering analytics that help our teams monitor customer adoption, identify risks, and uncover growth opportunities. This role requires a strong background in strategy, reporting, customer success analytics, and an understanding of marketing analytics frameworks, as you will help align data-driven customer success strategies with broader lifecycle and digital engagement efforts. You will collaborate closely with CS leadership, Marketing Ops and Lifecycle Marketing, Product Operations, and cross-functional partners to ensure insights are leveraged to optimize adoption, retention, and expansion at scale. This position is an individual contributor role reporting to the Senior Director, Customer Success Strategy & Analytics. Responsibility Act as the operations strategist for the Scaled Adoption motion, driving strategic planning and support innovation of our Scaled Adoption programs, coverage model, capacity, etc Support the design of metrics that matter to drive customer adoption outcomes, analyzing existing programs and metrics and performance of existing campaigns vs business goals Support the scaled adoption motion with analytics such as segmentation, funnel analysis, campaign performance) to support lifecycle engagement strategies Analyze customer data to surface risks and opportunities, providing insights that help CS leaders prioritize actions Drive & support regular business reviews for scaled adoption programs and executive readouts that will guide the go-forward strategy of Scaled Adoption, delivering actionable insights and recommending course corrections Define and refine key performance indicators (KPIs) for scaled success, adoption pacing, and lifecycle effectiveness Create dashboards and reporting frameworks with help from global data & analytics teams that track product adoption, engagement, retention (GRR), and program performance Collaborate with cross functional teams on cross-channel engagement reporting, ensuring consistent measurement across email, in-app, and other touchpoints Support data alignment across systems and teams, ensuring consistency and accuracy of customer data used in reporting Partner with leadership on forecasting and strategic planning efforts, incorporating adoption trends and program impact Provide thought leadership on best practices for scaling customer engagement