· Execute and optimize paid search campaigns end-to-end across assigned lines of business, with a focus on revenue, efficiency, and growth.
· Dedicate the majority of your time to hands-on SEM execution, including keyword management, bidding, ad copy, and landing page optimization.
· Monitor campaign performance daily, identify trends, and take swift action to protect and improve results.
· Manage your monthly Paid Media budgets ensuring alignment to revenue and GPM (Gross Profit Margin) targets.
· Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, and other facets of inventory management.
· Effectively navigate the promotion of offers that have compliance and targeting requirements.
· Communicate effectively to the team on reporting, results, and strategic initiatives and growth opportunities.
· Use data to guide decisions and action in order to scale revenue and GPM for this channel.
· Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.