Shopper Marketing, Experiential & Professional Engagement (Primary Focus)
• Lead end-to-end shopper marketing execution in close partnership with Sales and Trade Marketing, aligning activation to retailer priorities while driving visibility, cultural relevance, and conversion across key retail partners
• Co-develop and execute retail-first activation plans spanning in-store merchandising, retail media, POS, digital shelf optimization
• Own the strategy and execution of event and experiential marketing, including high-impact consumer activations that drive awareness, trial, and earned amplification
• Create distinctive, premium brand experiences that translate product benefits into emotionally compelling, appearance-driven moments
• Ensure experiential initiatives are designed for content capture and amplification across social, influencer, PR, and retail media ecosystems
• Own professional touchpoint strategy and engagement, education, and influence programs that build credibility and recommendation
Launch Strategy & Commercialization
• Drive launch readiness across cross-functional teams (Sales, Supply, Regulatory, Agencies), with a focus on retail and field execution excellence
Brand & Consumer Marketing
• Support and co-lead integrated omni-channel marketing plans across digital, retail, and consumer touchpoints in partnership with the Sr. Brand Manager
• Contribute to the development of brand positioning, messaging, and campaign strategy, ensuring alignment with shopper insights and retail realities
• Partner with agencies to support delivery of best-in-class creative and media strategies
Social, Influencer & UGC Marketing
• Co-lead development of social-first campaigns, including influencer partnerships and UGC content ecosystems
• Identify and activate creator partnerships (micro and macro influencers) to drive reach, engagement, and conversion
Performance Management & Analytics
• Own and track brand KPIs, including sales, share, trial, and media effectiveness
• Leverage data and insights to continuously optimize marketing performance and ROI
• Deliver regular business updates, identifying opportunities and proactively addressing gaps
Cross-Functional Leadership
• Lead and influence cross-functional teams across Sales, Insights, Finance, Supply, Medical/Legal/Regulatory, and external agencies
• Serve as a key partner to Sales and retail teams to ensure best-in-class execution at shelf and online
• Ensure alignment and executional excellence across all shopper and professional initiatives, while contributing to broader brand efforts
Business Case Development
• Partner with Insights team to identify unmet consumer needs, emerging category behaviors, and strategic adjacencies where Alcon can build new OTC products
• Develop and pressure-test business cases that quantify consumer opportunity, portfolio fit, incrementality, commercial viability, and path to scale
• Evaluate innovation opportunities through the lens of incremental sales and share acceleration, ensuring new launches expand the current OTC portfolio rather than cannibalize existing brands