● Proven experience buying Google Ads for ecommerce at real scale, with a core in search and shopping and results you can point to in hard numbers
● Elite on search: account architecture, the brand versus non brand split, and top of funnel keyword research at the category, problem, and mechanism level
● Elite on shopping and feeds: hands on in DataFeedWatch, Channable, or Google Sheets, with real command of attributes, custom labels, and supplemental feeds
● Runs structured title and image testing at the feed level as a habit, and reads the results honestly
● Full stack across Google, comfortable owning whole accounts. YouTube and Demand Gen experience is a plus, but we will teach it if your search and shopping are strong.
● Deep in the data: Triple Whale, Northbeam, and the Google Ads interface, always optimizing to profit
● A genuine understanding of the whole Google Ads ecosystem, not just the buttons in one campaign type
● Ecommerce or DTC experience