The revenue motion works at Hike. Outbound books meetings, meetings turn into pipeline, pipeline turns into national partnerships, and SoleForge turns those partnerships into shipped devices. What we don’t have yet is a system underneath it all that can be trusted at scale.
Right now revenue runs on Hubspot but we are investing heavily in our CRM and supporting tools and will likely be shifting to Salesforce, which will need a real implementation, a tooling stack that grew by accident, and reporting that’s held together by whoever built the last spreadsheet. That’s fine for the stage we just left. It will not survive the stage we’re entering.
That is the job. Build the operating system for our revenue org the way we build the operating system for our customers. Own Hubspot / Salesforce end to end, wire the stack around it, design the processes that move a lead from a cold list to a closed partnership, and turn the data into a forecast leadership can bet on.
You will own revenue operations for the company. Not administer it. Own it. When someone asks why the number moved, the answer comes from your systems, your data model, and your reporting. You report directly to leadership and you are the source of truth.