Manage MORROW’s Digital Channels
You’ll oversee the day-to-day management of MORROW’s digital presence across platforms including Instagram, Facebook, LinkedIn, YouTube, Xiaohongshu (XHS), and Google Business Profile.
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Ensuring channels remain accurate, current, organised, and professionally maintained
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Monitoring platform health, channel performance, and audience activity
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Maintaining consistency across all customer-facing digital channels
Own Content Publishing & Distribution
You’ll manage the content publishing calendar and ensure content is distributed effectively across all platforms.
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Scheduling and publishing approved content
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Managing thumbnails, titles, descriptions, tags, links, hashtags and captions
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Coordinating publishing timelines with internal stakeholders
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Ensuring platform-specific optimisation and best practices are applied
Manage YouTube & Video Channels
You’ll be responsible for ensuring MORROW’s video content is properly organised, published, and optimised.
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Uploading and organising videos and Shorts
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Managing playlists, thumbnails, chapters and descriptions
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Supporting video discoverability and audience growth
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Monitoring video performance and engagement
Community & Reputation Management
You’ll help build positive relationships with our audience and ensure timely engagement across channels.
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Monitoring comments, reviews, DMs and mentions
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Responding to routine enquiries in line with approved guidelines
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Escalating customer service, clinical or reputational concerns when required
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Maintaining a positive and professional brand presence
Manage Google Business Profile & Reviews
You’ll ensure our Google presence remains active and well-maintained.
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Managing business information and updates
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Monitoring and tracking reviews
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Coordinating responses with relevant stakeholders
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Identifying opportunities to strengthen local visibility
Performance Reporting & Insights
You’ll turn data into actionable insights that drive better channel performance.
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Preparing weekly and monthly reporting
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Tracking visibility, reach, engagement, audience growth and lead generation
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Monitoring website traffic and channel contribution
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Identifying trends, opportunities and performance gaps
Optimise Channel Performance
You’ll continuously improve results through testing and optimisation.
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Evaluating content formats, publishing timing and distribution strategies
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Testing titles, thumbnails, captions and platform-specific tactics
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Identifying opportunities to improve engagement and conversion
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Recommending improvements based on audience behaviour and performance data