The Demand Planner develops a forward-looking, insight-driven consensus demand plan that enables better decisions across Sales, Marketing, Finance, Supply Planning, Operations, and Customer Service. The role integrates statistical forecasting, commercial intelligence, customer insights, external market signals, and AI-enabled planning recommendations to identify risks, opportunities, and decision points. The Demand Planner serves as a demand insight leader, scenario evaluator, and cross-functional decision partner. The role owns upstream signal capture, assumption management, and commercial input governance to strengthen the quality and credibility of the consensus demand plan and support service, inventory, capacity, revenue, margin, and financial commitments.