This role owns and grows the company’s social media presence, primarily across Instagram and Facebook.
This role is responsible for creating consistent, engaging content, managing the company’s online presence, tracking performance, and using data to drive growth and credibility.
A strong storytelling ability is an important secondary skill for this role — the right person knows how to recognize a great story, capture authentic moments, and turn them into content that connects with our audience.
We are looking for a Level 2 person who can own the social media channel, set the direction, and run it independently without day-to-day management.
We are looking for someone who can step into the role with ownership and take responsibility for the channel rather than requiring ongoing training or direction to execute the work.
The focus of this role will be more heavily centered on branding specialty, while still owning the day-to-day social media presence, content, storytelling, performance, and growth outlined below.
The ideal person should be able to take the lead on the channel, identify what needs to be done, set priorities, and execute without the team needing to manage the work day to day.