Position Specific Responsibilities/Accountabilities
1. Provide creative leadership for the university’s video storytelling and visual standards
Serve as the university’s lead authority for creative video content, establishing and maintaining standards for storytelling, cinematography, editing, visual identity integration, production quality, and audience engagement. Produce and direct marquee university video initiatives that define and advance the institution’s brand and communications objectives. Develop creative frameworks and best practices that can be adapted and implemented by campus partners, external agencies, freelance collaborators, student interns, and other content creators to ensure consistency, quality, and alignment across the university’s broader video ecosystem.
2. Produce and manage assigned video productions
Serve as producer and project manager for assigned video initiatives, managing all phases of production from concept development through final delivery. Establish creative direction, and develop project scope, schedule, budget, and production plans; coordinate logistics; capture and edit video content; and oversee post-production activities to ensure projects remain on schedule, within budget, and aligned with intended outcomes. Deliver professional, distribution-ready video content that supports university initiatives, events, and institutional priorities.
3. Direct and manage video projects utilizing external production partners
Coordinate projects that require outside agencies, production companies, independent producers, or specialized production resources. Source, evaluate, and engage external creative and technical partners, including camera operators, sound engineers, lighting technicians, editors, colorists, motion graphics artists, and other production professionals as appropriate. Facilitate pre-production planning, review creative briefs and scripts, provide creative direction, and ensure external partners deliver work that meets university objectives, brand standards, budgets, and timelines.
4. Manage the university’s video archive and b-roll asset library
Maintain and organize the university’s video assets within its digital asset management systems, including b-roll, institutional footage, and other reusable content. Establish metadata, tagging, archiving, storage, and retrieval practices that ensure video resources remain timely, accessible, well organized, and available to support future communications, marketing, and promotional initiatives.
5. Lead the university video student intern program
Recruit, train, mentor, and supervise student interns engaged in professional video production assignments in response to university video requests. Provide hands-on learning opportunities that enable students to develop technical, creative, and client service skills while contributing meaningfully to actual institutional projects and deliverables. Assign, direct, and oversee student work from concept through final delivery, ensuring that all productions meet established quality, storytelling, and brand standards.
6. Collaborate with the Associate Director of Social Media to support social video initiatives
Partner with the Director of Social Media and other university stakeholders to support social media video projects as assigned. Provide creative consultation, production expertise, and video assets that advance platform-specific storytelling objectives while maintaining alignment with university brand standards and strategic communications priorities.
7. Collaborate with the production coordinator and university partners to develop effective video solutions
Partner with the production coordinator, internal clients, and external stakeholders to support university video initiatives from concept through delivery. Provide creative and technical consultation on storytelling approaches, production methods, and communications objectives, applying industry best practices to recommend solutions that align with institutional priorities, audience needs, and brand standards. Contribute to project planning to ensure successful outcomes across a diverse range of university video assignments.
8. Establish and maintain video production standards and best practices
Develop, recommend, and implement guidelines related to video production, post-production workflows, visual identity integration, technical specifications, accessibility, and storytelling standards to ensure consistency and quality across university video content.
9. Perform other duties as assigned or requested by leadership.