Frontline work keeps the world running. Restaurants, hospitals, schools, nurseries, airlines, stores, emergency services. Together they employ 80% of the global workforce, over 3 billion people, and they’re among the hardest businesses anywhere to run. By-the-minute scheduling, HR and payroll make them far more operationally complex than the average office, yet just 1% of venture funding has ever gone to software built for them.
Rising costs, wage increases, labor shortages and tighter regulation have made fixing that urgent. Sona is the AI-native workforce management platform for frontline organizations, with agents that match staffing to real demand and take the admin load off managers. That’s a $500bn+ market the software industry has mostly walked past.
We’ve raised over $100M from N47, Felicis, Gradient and Northzone, signed more than 100 enterprise customers across the UK and US, and opened offices in London, New York, Austin and Lisbon. More on working at Sona here.