Product Marketing Manager (B2C Mobile Subscription SaaS)
LocationEurope (remote)
Work moderemote
Typefull-time
DepartmentSales/marketing
Company size51+ people
First seen4mo ago
Last seen3d ago
About the company
Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France, the company has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M monthly revenue.
The company operates with a lean, high-performance structure. The team is highly execution-focused, AI-driven, and deeply focused on monetization and unit economics.
About the role
They are now looking for a Product Marketing Manager to fully own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics across mobile and web products.
What makes this role interesting
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Direct impact on revenue and core business metrics
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Full ownership of monetization and subscription growth — no layers, no bureaucracy
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Reports directly to the founder
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Strong experimentation culture with fast execution cycles
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Opportunity to work on high-scale US subscription products
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Competitive compensation with strong performance-based bonuses
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AI-first environment where automation and efficiency are core, not optional
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Paid test task as part of the hiring process — we respect your time
What the company is looking for
This is a senior hands-on individual contributor role.
The company is NOT looking for:
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Brand marketers
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B2B SaaS product marketers
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Content/lifecycle CRM specialists
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Agency-only profiles
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People managers disconnected from execution
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Strategy-only leaders
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Those looking for a stable 9-to-5 with a predictable routine
They are specifically looking for someone who personally owns and improves:
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Funnels and quiz-based onboarding flows (quiz→paywall→subscription)
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Paywalls and subscription conversion
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Monetization mechanics and pricing hypotheses
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A/B testing processes
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ARPU and revenue-per-user metrics
Main responsibilities
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Optimize onboarding funnels, quizzes, paywalls, and subscription flows
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Increase ARPU/RPU and improve monetization performance
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Launch and analyze A/B tests and experimentation initiatives
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Improve conversion, retention, and subscription metrics
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Collaborate with creatives, product, analytics, and founders
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Develop and test pricing, offers, and monetization hypotheses
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Analyze funnel performance and identify revenue growth opportunities
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Work closely with acquisition and billing teams to improve overall unit economics
Ideal background
Strong preference for candidates with experience in:
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B2C subscription SaaS
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Mobile subscription products and consumer apps
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High-scale consumer monetization environments
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Fast-paced, high-ownership product companies
Must-have experience
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5+ years of relevant experience
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Strong hands-on experience with:
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Mobile apps and subscription monetization
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Quiz-based funnels and paywalls
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Onboarding optimization
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A/B testing and experimentation
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ARPU / LTV / conversion optimization
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Data-driven product growth
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Active daily use of AI tools and agents — this is a hard requirement, not a nice-to-have
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Full-time commitment, no side projects
Tools / platforms:
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Amplitude, Firebase, Appsflyer, Mixpanel, or similar analytics stacks
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Web to Wave or similar funnel/paywall platforms — nice to have
Interview process
1.
Pre-screen with the recruitment team
2.
Short call with the founder
3.
Second interview with the founder
4.
Interview with the business partner
5.
Paid one-day test task (real data, under NDA)
6.
Offer
Compensation & Setup
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Remote
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Full-time, from ~9:00 AM your local time (flexible)