The Digital Producer is part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and television station.
Responsibilities
Essential Duties & Responsibilities:
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Writes news stories and headlines for the web and other digital platforms; edits and posts video clips
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Aggressively breaks news on digital platforms before competing news outlets
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Edits and repurposes television scripts and video for grammar, accuracy, tone and AP style
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Promotes content Facebook, Twitter, Youtube and other social media platforms
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Monitors data on page views and video views, promoting content appropriately to maximize reach
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Monitors email, social media and other media sources for story leads and ideas.
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Works with television reporters and producers to make sure information is reaching all platforms as quickly as possible
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Keeps content updated on website home page and social media platforms
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Use our social media and website to build and reinforce brand recognition and drive viewers to television
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Determines a story’s emphasis, length, and format, and organizes material accordingly
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Research and analyze background information related to news stories in order to be able to provide complete and accurate information
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Checks reference materials such as books, news files or public records to obtain relevant facts
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Ensures that all content meets company standards for journalistic integrity and production quality
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Builds and calendars digital campaigns to promote local shows and specials.
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Adapts quickly to changing technology and new platforms
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Finds new ways to use social media and our website to engage with viewers
Requirements
Requirements & Skills:
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Degree in journalism, experience in television or daily newspaper or online news site experience required; working web samples and/or print pages preferred
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Proficiency in using Wordpress is a plus.
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Knowledge of Associated Press style, SEO is required.
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Maintain positive work environment through active team participation and cooperation with co-workers in all departments
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Responds positively to feedback
Physical Demands & Work Environment:
The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, or alone. Must be open to work shifts on morning, nights or weekends as needed.