Even the best startup ideas fail when they can’t find the right people fast enough. We exist to ensure that never happens.
The Generalist Company is an early stage talent company that matches fast-growth startups with high agency generalist operators who take ownership and thrive in early stage environments where outcomes matter more than titles. We’re a small team based in London who’s also responsible for building Plugged Founders, London’s top founder community, and we’re growing fast.
Our mission: To ensure that every ambitious, mission driven startup in the world has the talent at their fingertips to execute their vision.
We’re not a recruitment agency, we’re a talent company. We don’t just find great people, we build the functions that surface the talent startups need so that they have the capacity to execute at their fingertips, and founders can focus on building their business.
We connect founders with generalist operators across six categories: GTM & Growth, Operations, Tech & Product, People & Culture, Creative, Community & Events, and our bonus category, Ex Founders. We place full time roles, contract roles, and projects, catering to everyone from those who need flexible, fractional engagements, to those looking for their next full-time gig in an exciting startup.
Our clients are founders and leadership teams who are growing fast, building intensely, and are on a mission. They’re not building mediocre lifestyle businesses, they’re building absolute monsters that will shake the world. They want people who can think, build, act fast, and connect the dots. People who have been founders, should be founders, or probably will be founders someday.
We’re building the infrastructure to serve operators and the founders they should be working with.
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We move fast and build things that last. Startups can’t wait, but cutting corners creates the debt we’re here to fix.
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We trace problems to the root, not the symptom. We bring calm to chaos. We treat every company like it’s ours and every person’s goals like our own. Who you are matters more than what you’ve done here. Be a good person, do good things.
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We’re direct and we value clarity, but we also value good communication. You can be honest without being harsh, and you can push back without being difficult. We hold ourselves to a high standard, and we expect the same from the people we work with.
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We’d rather say no than send the wrong person. A smaller network of exceptional people over a marketplace of unknowns. That philosophy runs through everything we do, including who we hire.