Marketing systems and automation. HubSpot is our system of record: segments, properties, workflows, forms, campaign tracking, and integrations with the rest of our stack. You will be the primary system owner.
Search and answer-engine visibility (AEO/SEO). On-site and off-site work across altimate.ai and help.altimate.ai: technical SEO, on-page optimization, structured data, site architecture and internal linking, backlinks and listings, and optimization for AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Build the measurement that shows whether it is working.
Email and newsletter. Manage the subscription list and opt-in process. Build, schedule, and send a regular newsletter from material our engineering team and contract writer produce. Own hygiene, segmentation, and deliverability. Set KPIs and own the process for meeting them.
Blog publishing and distribution. Get engineering- and writer-authored articles live (Hashnode today, though we may change the publication flow), then build exposure for them: syndication, communities, newsletters, cross-posting.
Social channels. Own our channels day to day. Turn existing long-form content into posts, judge which channels are worth our effort, and grow reach. You are not writing the source material, but you need judgment about what will land where.
Analytics and reporting. Track numbers from GA4, PostHog, Google Search Console, HubSpot, OpenSEO and elsewhere and act on them.
Digital events. Webinars and online events end to end: platform, registration workflow, promotion, reminders, follow-up, reporting.
In-person event logistics. Coordinate our presence at conferences and meetups in North America and Europe — venue and vendor bookings, shipping, schedules, promotion, lead capture, follow-up. We also expect to run occasional events in India (meetups, recruiting events) that you would help promote.