As a Digital Marketing Lead, you will contribute to the planning and execution of digital marketing activities that support brand awareness, engagement, and demand generation. This role involves working with cross-functional teams to create content, manage digital channels, and support marketing initiatives.
What You’ll Do
Marketing & Campaign Support
•
Contribute to digital marketing campaigns, including content creation and distribution
•
Support demand generation activities in collaboration with sales and marketing teams
•
Assist in preparing promotional materials, presentations, and events
Content & Channels
•
Create and publish content for digital channels such as LinkedIn, websites, and newsletters
•
Support development of product-related content in collaboration with internal teams
•
Help maintain consistency and quality across marketing communications
Platforms & Tools
•
Support the maintenance and use of marketing platforms such as HubSpot, LinkedIn, and WordPress
•
Maintain and update contact databases and marketing assets
•
Assist with website updates, including content management and SEO improvements
Market Insights & Analytics
•
Conduct market research and support analysis of marketing data and performance
•
Use analytics tools to track engagement and campaign effectiveness
•
Contribute to reporting and insights to inform future activities
Events & Coordination
•
Support planning and coordination of trade shows, events, and webinars
•
Assist with logistics and marketing materials for external engagements
Requirements
What You Bring
Experience
•
Experience in digital marketing, content marketing, or related roles
•
Experience working with digital platforms, campaigns, or content creation
•
Exposure to B2B or technology-focused marketing is helpful but not required
Skills
•
Strong written and verbal communication skills
•
Ability to organize tasks and manage multiple priorities
•
Familiarity with digital tools such as CRM systems, analytics platforms, or marketing software
•
Interest in working with technical products or concepts
•
Attention to detail and a structured approach to work
Tools & Knowledge
•
HubSpot or similar CRM/marketing automation tools
•
LinkedIn content management and analytics
•
WordPress or similar content management systems
•
SEO or keyword research tools
•
Microsoft Office or similar productivity tools
Qualifications
•
Degree in Marketing, Business, Communications, or a related field, or equivalent experience